What to Wear for Your Photo or Video Session: A Guide for Couples, Families, and Creatives
You’ve booked the session, picked the location, and cleared your calendar. But now comes one of the most common questions I get as a photographer and videographer—
“What should I wear?”
What you wear to a shoot isn’t just about looking nice. It plays a major role in how your photos or videos feel. Whether you’re capturing a love story, a family legacy, or a personal brand—your outfit choices can either elevate the moment or distract from it.
So here’s a simple guide to help you show up confident, comfortable, and camera-ready.
For Couples: Coordinated, Not Cloned
When it comes to couples sessions, the goal is to visually tell your story—and clashing or identical outfits can pull attention away from your connection.
Tips for couples:
Choose a cohesive color palette (neutrals, pastels, or earth tones work beautifully).
Avoid matching exactly—mix tones, textures, and fabrics for a natural look.
Steer clear of large logos, neon colors, or busy patterns.
Think about your location: a forest or field looks best with warm, natural tones, while urban settings pop with cooler neutrals.
Pro Tip: Bring an accessory like a jacket, hat, or scarf to add variation mid-shoot.
For Families: Simple, Comfortable, Timeless
With kids involved, comfort is key. Keep the vibe relaxed but polished by planning outfits that work together without competing.
Tips for families:
Pick 3–4 complementary colors and spread them across the family.
Stick to classic cuts and soft textures—keep the focus on faces, not fashion.
Avoid graphic tees and character prints.
Dress kids in clothes they can move in—real smiles often come from movement.
Always bring a backup outfit for toddlers and babies (accidents happen).
Pro Tip: Lay everything out together the night before and snap a phone photo—this helps you spot any awkward color combos in advance.
For Creatives & Entrepreneurs: Dress Your Brand
If you’re doing a branding shoot or content session, your outfit should represent the you behind the brand. Whether you’re a modern minimalist or a bold creative, visuals are your handshake online—so dress like the person you want to introduce.
Tips for creatives:
Choose outfits that reflect your personality or brand identity.
Opt for solid colors or soft textures that photograph well.
Don’t be afraid to layer or bring props—like a camera, laptop, or notebook.
Wear something that makes you feel confident and authentic.
Pro Tip: Try on your outfit and take some test selfies in natural light. If it makes you pause and say “yep, that’s me,” you’ve nailed it.
Final Tips for Everyone
Regardless of the type of shoot, here are a few universal truths:
Iron/steam your outfits beforehand. Wrinkles stand out more on camera.
Avoid all-black or all-white unless the setting calls for it—they can be tricky with lighting.
Test your full outfit (including shoes) before the session.
Bring a backup top or layer, just in case.
Feel good = look good. Confidence is the best outfit, always.
